Michelin Primacy SUV tyres complement your vehicle's safety features to better protect your family.
Reduced Braking Distances
• The Michelin Primacy SUV stops 2.2 metres shorter than its previous generation and up to 2.3 metres shorter when compared to leading competitors' tyres.
• On dry surfaces the Michelin Primacy SUV tyre brakes 1.9 metres shorter than the previous generation and 3.8 metres shorter against competitors' tyres.
Better Holding on Wet Roads
• Thanks to an optimised tread pattern design combined with grip-enhancing Flexmax 2.0 rubber compound, the Michelin Primacy SUV tyre has 6% better road holding on bends compared to its previous generation and 10% better when compared against leading competitors.
Smooth & Comfortable Ride
• CushionGuard and EvenPeak technologies absorb road imperfections for a smoother ride.
New Tyre Compound & Tread Design
• New FlexMax 2.0 rubber compound and StabiliGrip tread sipe design enhance safety.
Michelin Always Aims to Bring Together Multiple Performances
At Michelin, we continuously push safety, durability and fuel efficiency, and even more performances, all at the same time and with no trade-offs. That’s what we mean by Michelin Total Performance, which has and will always be our difference on every tyre.
The Latitude Sport is Michelin's Street/Sport Truck Summer tire initially developed for Original Equipment (O.E.) use on some of the world's most prestigious high performance crossover and sport utility vehicles (Audi Q7, Porsche Cayenne and VW Touareg). The Latitude Sport is designed to deliver world-class dry and wet road traction, handling and cornering but like all summer tires, it is not intended to be driven in near-freezing temperatures, through snow or on ice.
Latitude Sport tires share the asymmetric tread pattern and dual tread compounds of Michelin Pilot Sport PS2 Max Performance Summer tires for passenger cars. It features a hybrid silica/carbon black compound that begins at the tire's outboard shoulder and continues across the tread to enhance dry traction where a high-silica compound continues to the tire's inboard shoulder to enhance wet traction. Large outboard shoulder blocks along with continuous intermediate and center ribs enhance steering response and cornering stability while wide circumferential grooves and lateral notches help channel water to enhance wet road traction. The tires' internal structure includes two high-tensile, steel cord belts that are further reinforced by size-optimized, precisely placed individual aramid/nylon hybrid filaments that resist tire distortion to provide high-speed durability and enhanced ride quality.
Michelin Primacy SUV tyres complement your vehicle's safety features to better protect your family.
Reduced Braking Distances
• The Michelin Primacy SUV stops 2.2 metres shorter than its previous generation and up to 2.3 metres shorter when compared to leading competitors' tyres.
• On dry surfaces the Michelin Primacy SUV tyre brakes 1.9 metres shorter than the previous generation and 3.8 metres shorter against competitors' tyres.
Better Holding on Wet Roads
• Thanks to an optimised tread pattern design combined with grip-enhancing Flexmax 2.0 rubber compound, the Michelin Primacy SUV tyre has 6% better road holding on bends compared to its previous generation and 10% better when compared against leading competitors.
Smooth & Comfortable Ride
• CushionGuard and EvenPeak technologies absorb road imperfections for a smoother ride.
New Tyre Compound & Tread Design
• New FlexMax 2.0 rubber compound and StabiliGrip tread sipe design enhance safety.
Michelin Always Aims to Bring Together Multiple Performances
At Michelin, we continuously push safety, durability and fuel efficiency, and even more performances, all at the same time and with no trade-offs. That’s what we mean by Michelin Total Performance, which has and will always be our difference on every tyre.
• Michelin Latitude Tour HP tires are Michelin’s High-Performance tires for SUVs and crossovers
• Safe, reliable handling and a quiet, comfortable ride
• 2 -D active sipes for excellent handling in rain and snow
• Stability and crisp steering response at speed
• Fuel -efficient tread compounds help save at the pump
